Debra and Betsy look forward to talking Twitter and other up and coming digital platforms with the Schibsted Academy of Journalism today. We’ve put together a recap of the resources, campaigns and tools which we’ll be discussing in the sessions.

Research/information sources

• The European Newspaper Publishers’ Association annual report on the state of the news media in Europe
• Latest Pew study on the State of the News Media in the United States
• Google’s study on the use of mobile worldwide
• Deloitte’s study on Norwegian mobile use

Creative outreach

• Charles Schwab “Oh Chuck! I Blew My Cash” campaign
• Greenpeace’s Barbie campaign
• The Guardian’s take on open journalism
• The Nuba Reports Kickstarter crowdsourcing campaign 
• Stroh Center Rap – Bowling Green State University’s video to honor those who helped build a new sports complex
• Public Insight Network – a way to gather insight from local citizens
• Old Spice’s creative ad campaign using Twitter
• #Twitter7 – The past seven years in the eyes of Twitter
• Google’s Project Glass – Google’s vision of the future with glasses that integrate Google into your daily regimen
• #ifihadglass – Google’s social media contest to win a pair of their Google glasses
• Google Glasses: A New Way to Hurt Yourself (parody of Google’s Project Glass) – A parody of the Google glasses

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The Mindset Digital team was thrilled to be back in Bergen, Norway, for the Nordic Media Festival this week.

And it was great being part of the backchannel, which was active in both Norwegian and English.

UPDATED FRIDAY: In all, 849 Twitter users tweeted at the #NMD13 hashtag from Wednesday through Friday, generating 2,605 tweets. And together, all of those people were connected to 1.3 million Twitter users. (These numbers are through 5 p.m. Friday, Bergen time.)

That reach reflects the real power of social media — to connect large groups of people around a subject. It’s why we say that Twitter has such promise as a tool for journalists. Whether you’re looking for sources or trying to make sure your story is spread widely, social media can be a great tool.

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Thanks for joining us for today’s “New Realities” talk at the Nordic Media Festival. Debra and Betsy enjoyed speaking to everyone about the major communications shifts affecting today’s world.

Here are some links from videos and sources that we referenced today:

Research/information Sources

• Latest Pew study on the State of the News Media in the United States
• Deloitte’s study on Norwegian mobile use

Creative videos/ new tools

• Charles Schwab “Oh Chuck! I Blew My Cash” campaign
• Greenpeace’s Barbie campaign
• iWitness – a way to track social media in a particular geographic location
• Summ.ly – a new way to consume news in short bites
• Niche channels: Instagram, Pinterest, Snapchat, Vine
• Google’s Project Glass – Google’s vision of the future with glasses that integrate Google into your daily regimen
• #ifihadglass – Google’s social media contest to win a pair of their Google glasses
• Google Glasses: A New Way to Hurt Yourself (parody of Google’s Project Glass) – A parody of the Google glasses

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