Financial services social media marketing inspiration

Debra Jasper
Debra Jasper
A little inspiration from the 2014 Social Media for Financial Services conference. There is clearly a gap between how people view insurance companies and how insurance companies want to be viewed. This year’s 2014 Social Media Conference for Financial Services offered a lot of ideas for how financial services firms are using...

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Presentation fast fix #3: say dog, see dog

Debra Jasper
Debra Jasper // August 13, 2014
So you’ve followed the advice in this blog series and added a killer opening to your presentation, divided your content into chapters and reduced the text down to what’s most essential to share. Now all that’s left is to throw in some photos to “pretty it up.”  Right? Actually, findng the right visuals...

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Presentation fast fix #2: simplify

Debra Jasper
Debra Jasper // July 30, 2014
Think Less Text, More TED. We’ve all seen it—speakers racing through their densely packed presentations because they only have 10 minutes left and 43 points left to make. It’s one of the biggest and most common presentation mistakes in business today: the data dump. And it happens everywhere—from sales meetings to the conference stage...

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Presentation fast fix #1: structure your talk

Debra Jasper
Debra Jasper // July 17, 2014
At the end of a Breaking Through the Noise keynote talk recently, a man came up to the podium and asked a critical question. How could he convince his boss that his company’s sales presentations have to be faster, crisper and straight to the point? All of our clients are crazy busy, he...

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Turning a report into an infographic

Rob Messinger
Rob Messinger // August 12, 2013
As we preach at Mindset, there are many ways to tell a story, and you need to pick the right format for each medium and message. We have spent the past few months working with the Columbus Education Commission, which was commissioned to chart a better future for children in our...

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Get social media returns without getting it wrong

Rob Messinger
Rob Messinger // August 1, 2013
The Return on Investment in social media is big. That’s why 71 percent of financial advisors are using a social channel to bring in new business. But there is another ROI – and that is the Risk of Ignoring massively complicated compliance rules. A whole host of federal agencies are...

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