Snapchat, Instagram and the Hall of Fame of Now

Pete Brown
Pete Brown // March 6, 2017
Articles hailing the ongoing war between Instagram and Snapchat seem to be missing the point For some time, I assumed the reason why I didn’t quite get all the stories about a raging, feature-stealing, user-poaching feud between Instagram and Snapchat was simply because I am over 40, and somehow biologically incapable...

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It’s time to stop throwing shade at vertical video

Pete Brown
Pete Brown // February 21, 2017
While our eyes prefer horizontal frames, our hands prefer holding our phones vertically. And in the ongoing battle between the two, it seems our hands are winning. So, let me get this out of the way first— I love doing this: I know it makes me look like a caricature of a...

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The big impact of changing a single word

Pete Brown
Pete Brown // February 15, 2017
Words matter. This is one of our mantras at Mindset Digital. In an age of hyper-distraction, when we see thousands and thousands of words every day, one key to breaking through the noise is carefully choosing your words. This is the story of how I made the slightest change in how...

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The Power of Streaks

Pete Brown
Pete Brown // February 6, 2017
Are apps like Snapchat gamifying their use or creating a friendship scoreboard? I drive my 8th grade daughter to school every day, and have done it for years. I learned to treasure the few minutes as an opportunity to check in, daughter-to-dad style. This year, though, the conversation is definitely down...

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The four parts of a great tweet

Pete Brown
Pete Brown // January 9, 2017
Or, the greatest tweet I ever wrote If you’re ramping up on Twitter and curating compelling content is a key part of your strategy – and it should be – I recommend checking out episode 7 of the Mindset Digital podcast, where I talk with my colleague Mike Taylor on the best...

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MSD Podcast, Ep. 4: The Disappearing Episode

Mindset Digital
Mindset Digital // May 31, 2016
Is disappearing the new black? Snapchat certainly thinks so. In this episode, we look at the Snapchat 2.0 update and speculate on what it means for the network’s overall strategy, plus the Mindset Digital team goes in search of the podcast after it inexplicably disappears from iTunes. We have a...

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In new TV ad, LinkedIn trades business suit for space suit

Pete Brown
Pete Brown // March 3, 2016
LinkedIn for entertainment is “closer than you think” American astronaut Scott Kelly returned to Earth this week after spending about a year in space—longer than any other American. His return, of course, means NASA is looking for another astronaut, and to find candidates they posted the job on LinkedIn. LinkedIn ran the...

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Telling Your Story in 15 Seconds on Instagram

Pete Brown
Pete Brown // February 15, 2016
This past week Instagram announced rolled out an account switching feature, allowing you to easily switch between accounts within the app without logging out of one and tediously logging in to another. The announcement was met by cheers from social media managers (one of whom emailed me with the subject...

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