COLUMBUS, Ohio, Oct. 17 – As more people use smartphones and other new technologies for banking, more bankers are looking to get up to speed on the changing digital economy.
That’s why the American Bankers Association has chosen Mindset Digital, a leading edge digital training firm in the financial arena, to offer its digital media e-learning on the ABA platform.
ABA, the largest financial trade association in the nation, will offer its members access to Mindset Digital’s highly visual, engaging online courses in mobile marketing, digital advertising and more.
“Today’s bankers recognize the need to keep pace—especially as consumers get more tech savvy,” said Dr. Debra Jasper, Mindset Digital co-founder and CEO. “This new relationship will allow us to help leaders across the banking sector rethink their approach to current and prospective customers.”
The new courses, part of Mindset Digital’s Marketing in a Digital World curricula and customized for banking, cover how to:
- create compelling digital marketing campaigns
- tell more powerful visual stories
- fully leverage LinkedIn, Twitter and other social platforms
“It’s exciting that our partnership with Mindset Digital will help our bankers adopt new digital approaches,” said Jim Edrington, ABA executive vice president, Professional Development. “Bankers are the original pioneers of financial technology, and we’re committed to helping them continue to innovate.”
ABA is also featuring Mindset Digital’s leadership at key conferences. Jasper is speaking today at the ABA Annual Convention on the importance of a high-impact executive brand. Jasper also spoke at the ABA Wealth Management & Trust Conference, and she and Mindset Digital President Betsy Hubbard led an in-depth workshop earlier this month at the ABA Bank Marketing Conference.