Mindset Digital // July 20, 2017
Plus a preview of her upcoming keynote at DOYO Live digital marketing and interactive design conference.
You only have 8 seconds to tell your audience what they need to know. The digital age has changed the way we effectively communicate with each other in order to stay relevant in this new...
Kelly Rudolph // July 14, 2017
Our weekly roundup brings you a list of curated content in social, technology and Mindset Digital happenings from need-to-know to silly new trends.
Last week in social…
Facebook tackles spammers. The social media network is trying to weed out accounts that post a lot of links to low-quality content. The new security...
Mindset Digital // June 28, 2017
Episode 24: Three Things: Home Pods, YouTube's ad policy wrt Hate Speech and Depressed Robots
In this Three Things episode of the mIndset Digital Podcast, Matt Weiner, Hope Madden and Michael Harwick each take four minutes to get creative director Pete Brown up to speed on a variety of recent happenings...
Pete Brown // June 1, 2017
About a year ago I received a Facebook friend request from a man named Charles. I didn’t recognize his name, but after further investigation, I realized that I used to ride the school bus with him, back when he was known as ‘Corky.’
So sure, I accepted the request, if...
Mindset Digital // May 10, 2017
Instagram and Snapchat keep cloning each others features. In this episode, two of the office millennials square off in a no-holds-barred 'who-has-the-better-stories feature' death match while Creative Director Pete Brown tries to keep up. Plus, an update to our Episode 16 review of Digit.
Instagram Stories hits 200M users, surpassing...
Pete Brown // March 6, 2017
Articles hailing the ongoing war between Instagram and Snapchat seem to be missing the point
For some time, I assumed the reason why I didn’t quite get all the stories about a raging, feature-stealing, user-poaching feud between Instagram and Snapchat was simply because I am over 40, and somehow biologically incapable...
Pete Brown // February 21, 2017
While our eyes prefer horizontal frames, our hands prefer holding our phones vertically. And in the ongoing battle between the two, it seems our hands are winning.
So, let me get this out of the way first—
I love doing this:
I know it makes me look like a caricature of a...
Pete Brown // February 15, 2017
This is one of our mantras at Mindset Digital. In an age of hyper-distraction, when we see thousands and thousands of words every day, one key to breaking through the noise is carefully choosing your words. This is the story of how I made the slightest change in how...
Pete Brown // February 6, 2017
Are apps like Snapchat gamifying their use or creating a friendship scoreboard?
I drive my 8th grade daughter to school every day, and have done it for years. I learned to treasure the few minutes as an opportunity to check in, daughter-to-dad style. This year, though, the conversation is definitely down...
Mindset Digital // February 2, 2017
As Livestreaming from your phone approaches its second birthday, we examine new reasons to go live, learn best Periscope practices from guest Ryan Clarkin, and offer up something on the internet to make you laugh.
Livestreaming from your phone is about to turn two years old, and Creative Director Pete Brown...