Mindset Digital Podcast #20: Instagram Stories vs Snapchat Stories Battle Royale

Mindset Digital
Mindset Digital // May 10, 2017
Instagram and Snapchat keep cloning each others features. In this episode, two of the office millennials square off in a no-holds-barred 'who-has-the-better-stories feature' death match while Creative Director Pete Brown tries to keep up. Plus, an update to our Episode 16 review of Digit. [embed]https://soundcloud.com/mindset-digital/ep-20-instagram-vs-snapchat[/embed] Show notes: Instagram Stories hits 200M users, surpassing...

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Snapchat, Instagram and the Hall of Fame of Now

Pete Brown
Pete Brown // March 6, 2017
Articles hailing the ongoing war between Instagram and Snapchat seem to be missing the point For some time, I assumed the reason why I didn’t quite get all the stories about a raging, feature-stealing, user-poaching feud between Instagram and Snapchat was simply because I am over 40, and somehow biologically incapable...

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It’s time to stop throwing shade at vertical video

Pete Brown
Pete Brown // February 21, 2017
While our eyes prefer horizontal frames, our hands prefer holding our phones vertically. And in the ongoing battle between the two, it seems our hands are winning. So, let me get this out of the way first— I love doing this: I know it makes me look like a caricature of a...

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The big impact of changing a single word

Pete Brown
Pete Brown // February 15, 2017
Words matter. This is one of our mantras at Mindset Digital. In an age of hyper-distraction, when we see thousands and thousands of words every day, one key to breaking through the noise is carefully choosing your words. This is the story of how I made the slightest change in how...

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The Power of Streaks

Pete Brown
Pete Brown // February 6, 2017
Are apps like Snapchat gamifying their use or creating a friendship scoreboard? I drive my 8th grade daughter to school every day, and have done it for years. I learned to treasure the few minutes as an opportunity to check in, daughter-to-dad style. This year, though, the conversation is definitely down...

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The four parts of a great tweet

Pete Brown
Pete Brown // January 9, 2017
Or, the greatest tweet I ever wrote If you’re ramping up on Twitter and curating compelling content is a key part of your strategy – and it should be – I recommend checking out episode 7 of the Mindset Digital podcast, where I talk with my colleague Mike Taylor on the best...

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MSD Podcast, Ep. 4: The Disappearing Episode

Mindset Digital
Mindset Digital // May 31, 2016
Is disappearing the new black? Snapchat certainly thinks so. In this episode, we look at the Snapchat 2.0 update and speculate on what it means for the network’s overall strategy, plus the Mindset Digital team goes in search of the podcast after it inexplicably disappears from iTunes. We have a...

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