The Big Social Selling Myth: Posting = Prospecting

Debra Jasper
Debra Jasper // August 3, 2018
Just because you post it doesn't mean they'll come. Giving sales teams access to the latest social platforms can be a lot like giving them a new gym membership in January. At first, you'll hear a lot of enthusiastic, heartfelt promises to use it every day. But by June... well, everyone had...

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[video] Facebook Messenger for Kids, Amazon and Google Throwdown and Bitcoin’s Wild Ride: 3 Things to Start Your Week

Mindset Digital
Mindset Digital // December 11, 2017
Here are three things you need to know to start your week: it’s the best 90-second investment you’ll make all day. [embed]https://youtu.be/pEvTEkY82bQ[/embed] 'Messenger Kids' gives kids under 13 first taste of Facebook (Fast Company) Amazon Prime Video finally arrives on AppleTV (Select All) Bitcoin surges to almost $20,000 on Coinbase exchange (Bloomberg) Bitcoin plunges almost $3000...

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Financial services social media marketing inspiration

Debra Jasper
Debra Jasper // September 9, 2014
A little inspiration from the 2014 Social Media for Financial Services conference. There is clearly a gap between how people view insurance companies and how insurance companies want to be viewed. This year’s 2014 Social Media Conference for Financial Services offered a lot of ideas for how financial services firms are using...

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Get social media returns without getting it wrong

Rob Messinger
Rob Messinger // August 1, 2013
The Return on Investment in social media is big. That’s why 71 percent of financial advisors are using a social channel to bring in new business. But there is another ROI – and that is the Risk of Ignoring massively complicated compliance rules. A whole host of federal agencies are...

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How financial advisors use social media

Rob Messinger
Rob Messinger // September 20, 2012
Financial advisors are increasingly participating on social networks as they figure out how to navigate regulatory restrictions to gain value from Facebook, Twitter and especially LinkedIn. How do we know? Here are some of the statistics and stories that back up that idea: Your customers are there: 68 percent of people with investment...

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Our top tips for presentations

Mindset Digital
Mindset Digital // September 4, 2012
Debra and Betsy will be talking today about how to improve your presentations during the Tech Tuesday segment of All Sides with Ann Fisher on WOSU (89.7 FM). Tune in (on the radio or via live streaming from the WOSU website) during the 11 a.m. hour to hear them. Debra and Betsy offer these...

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Connect with @Key4Women on Social Media

Mindset Digital
Mindset Digital // May 5, 2012
We're excited to be the 2012 national keynote speakers for KeyBank's Key4Women forums. Debra and Betsy will be highlighting essential communication shifts that business leaders must understand and embrace to remain competitive. Here's a taste of what to expect at the forums: http://www.youtube.com/watch?v=4ltw7dkZiVE There are a number of ways you can follow the tour...

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