Facebook Adds New Feature To Encourage Organ Donations

Mindset Digital
Mindset Digital // May 1, 2012

Facebook today announced a “life-saving” new feature allowing users to share the story of how they became an organ donor, encouraging their friends to do the same.

ABC News writes:

Currently, there are more than 114,000 Americans waiting for kidneys, livers, hearts and other vital organs that could save their lives, according to the United Network for Organ Sharing. But only a small percentage of those patients actually find suitable donors and get the transplants they need. Just over 28,000 organ transplants were performed in 2011. Every day, an estimated 18 people die waiting for an organ transplant.

Facebook hopes to change this. In their announcement of an exclusive appearance by Facebook CEO Mark Zuckerberg on ABC’s Good Morning America they hinted at the launch of a new feature that “could save lives.”

In the interview this morning, Zuckerberg told anchor Robin Roberts that Facebook hopes that by choosing to share their stories of how they became an organ donor, Facebook users will encourage their friends to also become donors.

In his words, Zuckerberg said this “can be a big part of helping to solve this crisis.”

How It Works

If you’d like to activate the feature on your Timeline, click on “Life Event”

Then click on “Health & Wellness” and find the “Organ Donor…” option at the top right.

Facebook will then open a dialogue that lets you add your donor status to your Timeline and optionally include the story about why you chose to became a donor.

If you are not yet a donor, Facebook will offer you the option to locate the appropriate donor registry for your state.

Will Facebook’s new feature encourage more people to become organ donors? Leave a comment and let us know what you think.