Facebook and Google release new stuff, Snapchat offers original programming and Elon Musk pays the price for an ill-conceived tweet: The Week in Review

Mindset Digital
Mindset Digital // October 15, 2018

Our weekly roundup brings you a list of curated content in social, technology and Mindset Digital happenings from need-to-know to silly social trends.

Last week in social…

Facebook says 50 million users impacted by data breach. Facebook’s year of woe continues as the company announced that the recent data breach impacted 50 million users. If you went to FB recently and it forced you to log out, that was part of the company’s recovery efforts. (via Select All)

Facebook vet named new Instagram head.  Facebook vet Adam Mosseri, who started with the company as a product designer back in 2008, has been named the new head of Instagram, replace the apps founder’s Mike Krieger and Kevin Systrom, who recently announced their departure. Facebook acquired the app for $1 billion in 2012, and although Instagram has operated independently, Facebook’s meddling with the app was reportedly a contributing factor to the founder’s decision to leave.  (via the Verge)

Coming soon to a Snapchat app near you

Snap thinks it’s figured out the secret formula to short-form original content delivered in its app, as several new Snapchat Originals launched this past week. Three new originals debuted on October 10, including Endless Summer a “docudrama with YouTuber Summer Mckeen, “Class of Lies,” which “showcases young women using STEM skills to solve crimes,” and a College-set drama called CoEd. The shows make use of Snap’s AR portal to give viewers 360-degree immersive experiences into the shows. (via Fast Company)


Last Week in Tech…

Musk to step down from Tesla amid SEC lawsuit?  

The Securities and Exchange Commission sued Tesla founder and CEO Elon Mush for the above tweet that he sent out on Aug. 9. Among other penalties, the suit asks that Musk be prevented from serving as an officer or a director of a public company.

Late last week, Musk, Tesla and the SEC asked a federal judge to approve the terms of a settlement in which Musk step down as head of Tesla and pays a $20 million fine, while Tesla pays a second $20 million fine.

Musk has said the original tweet was a joke, and that the $20 figure he cited was a reference to 4:20 in cannabis culture, something he thought his girlfriend, the musician Grimes, would find funny. (via CNN)

New Google products

Google announced a bunch’s new product this past week, including its much-anticipated Pixel 3 phone, as well as new laptops and its first entry into the tablet market, the Pixel Slate. But was its AI spam screening that stole the show? (via the Verge)

Facebook debuts Portal hardware

Not letting their recent data breach slow them down, the big FB rolled out a new product line of “Portals,” which appear to be smarthome-like screen devices built for videoconferencing inside of Facebook Messenger, or, as many have pointed out, Amazon Echo Show competitors focused on video chat…so much so that the $199 and $349 devices are built on top of Amazon’s Alexa software. While the company deals with privacy concerns, it also ought to note that a Pew Research study recently found that half of its young users (18-29) had deleted the Facebook app from their phones. (via the Daily Beast)


Last Week at Mindset Digital…

If you’re using social to sell, you need to debunk the myth that posting online is the same as prospecting. It’s not, as this popular post from Mindset Digital founder Dr. Debra Jasper explores.

Thank you, Internet!

So you live in a cramped Manhattan apartment and you need to shoot loads of sweet-looking lifestyle stuff for your Instagram account? What’s an influencer to do? Now, you can rent this sweet NYC penthouse designed for Instagram influencers to use for their photo and video shoots. The 2400-square foot SoHo pad features a sofa in ‘millenial pink’ and “tons of pillows on the bed for them to work with.” best quote:

“Listen, does Instagram create false reality? Yes, 1,000 percent,” said Ms. Bronfman, who has roughly 474,000 Instagram followers. “But having a place like this, for me, is not about pretending your life looks like something else. It’s about having a space you need to get your work done.”

(via the New York Times)


Matt Weiner and Pete Brown contributed to this week’s roundup.