Facebook flags us early, MoviePass bombs and Apple soars: The Week in Review

Mindset Digital
Mindset Digital // August 3, 2018

Our weekly roundup brings you a list of curated content in social, technology and Mindset Digital happenings from need-to-know to silly social trends.

Last week in social…

Oops!… We broke an election again. Okay, hopefully not. Perhaps looking to avoid a repeat of the fallout after the 2016 election, Facebook has taken a much more proactive stance around publicizing its election-related findings. Specifically: they’ve discovered a new disinformation operation that looked to be targeting the U.S. midterm elections this year. The company has notified law enforcement and lawmakers, and also deleted the suspected profiles. (via the Washington Post)

WhatsApp gets secure group video calls. The app now has voice and video calling for up to four people. Most impressive of all, the feature includes end-to-end encryption—kind of a big (and difficult to pull off) deal. WhatsApp claims the feature can work under poor network conditions so people all over the world can chat as long as there’s an internet connection. (via the Verge)

Nielsen ratings for the Netflix set? Show tracking app TV Time has launched an analytics platform called TVLytics that can access real-time data from over 60,000 shows. The data comes from the app’s daily users, so the analytics aren’t quite an apples-to-apples Nielsen equivalent: data is user-generated and self-reported, and naturally limited to TV Time’s self-selecting audience of younger fans. Still, the app already counts TV networks among its paying clients eager to spot trends and gain some leverage around ad negotiations. (via TechCrunch)


Last Week in Tech…

One billion… no wait… one thousand billion dollars! Don’t call it a comeback: Apple, a company that was in real danger of going bankrupt in the late 1990s, has become the first U.S. company to reach a market value of $1 trillion. (That’s not a typo.) It’s hard to overstate how important the iPhone has been for this meteoric rise, as the product represents 61 percent of the company’s sales and has become the focal point of a growing services business. Google parent company Alphabet and Microsoft are also close, each worth around $800 billion. PetroChina first kicked off the t-club back in 2007, but their stock fell quickly as oil prices collapsed. (via Bloomberg)

MoviePass struggles to avoid becoming a thing of movies past. The movie subscription service has always seemed too good to be true, with a business model that made sense only as an elaborate Ponzi scheme to take investment money from the rich and donate it so everyone could see ridiculously cheap movies in theaters. After a few days of outages and an emergency $5 million cash loan, the company is making desperate changes to stay alive: prices are going up and high-demand showings are being limited. It remains to be seen if this is too little too late. (via Wired)

Uber pumps the brakes on its self-driving trucks. The move comes after Uber acquired the startup Otto in 2016, and has poured over $900 million into the project over the past few years. Uber isn’t giving up on self-driving vehicles entirely though: the company says it will move employees from the trucking unit over to devote their time on self-driving cars instead. And Uber is still creating a freight business called Uber for Trucking—but this matches drivers with shippers, and won’t involve self-driving technology. (via NPR)


Last Week at Mindset Digital…

On Cancer and Luck: 2018 Pelotonia from Blue Monkey Films on Vimeo.

Mindset Creative Director Pete Brown releases a short video each year about why he rides in Pelotonia, a bike ride that raises funds for cancer research at The James cancer center here in Columbus. This year, he contemplates the role of luck in a cancer diagnosis.

And we wish you good luck with your ride this year, Pete!


Thank you, Internet!

It’s been a long week. How would you like to see dozens of pictures of adorable mascots in oversized costumes getting stuck in doors, trains, hallways, elevators… you name it!

Twitter got the (fluffy oversized) ball rolling:

And then Kotaku ran away with it, collecting dozens more pictures guaranteed to brighten your day. Unless you’re one of the people in the mascot costumes.

When Japanese Mascots Get Stuck (via Kotaku)


Matt Weiner and Pete Brown contributed to this week’s roundup