Facebook opens up, Instagram broadcasts out and Twitter looks within: The Week in Review

Mindset Digital
Mindset Digital // June 29, 2018

Our weekly roundup brings you a list of curated content in social, technology and Mindset Digital happenings from need-to-know to silly social trends.


Last week in social…

Facebook reveals all its ads running globally.

Have you been inundated with those “We’re Facebook and we’re sooooorrrrryyy” ads on Hulu? The company’s mea culpa tour and push toward increased transparency continued this week as they released a new feature tool called View Ads, which allows users to see every active ad purchased on Facebook, Instagram, Messenger and its partners.


Content Creators continue to experiment with IGTV, and Cole Sprouse Eats a Hamburger… Instagram recently unveiled its long-form video section IGTV, which some see as a swipe at YouTube and others (not to mention a promised land for vertical videos). Netflix used the channel to release a 59-minute video of Riverdale actor Cole Sprouse eating a hamburger. It quickly shot up over $600,000 views, because…the internet?


Twitter announces a sweeping reorganization.

Twitter CEO Jack Dorsey announced a major restructuring of the company this week in a move he says better positions the company for the future. The change organizes Twitter into functional groups, such as engineering, instead of around individual products, which Dorsey said in a series of tweets would help the company be quicker and more creative over the next decade. (via CNBC)

Last Week in Tech…

Meditation app “Headspace” comes to Alexa, Google Home.

The popular meditation app Headspace is letting members log into their accounts and link to Alexa and Google Assistant so they can keep meditating without their phone. Headspace bills itself as “Meditation made simple,” and more than one Mindsetter has been known to use the app. (Via Adweek)


Student invents an “airbag” for dropped phones.

I thought this was just renderware at first glance, but no… Phillip Frenzel, a 25-year-old master’s student at Aalen University in Germany has invented a system that deploys when a phone is dropped. Just a prototype now, but it’s still pretty cool. The video is in German, but that panicked scream when you drop your expensive glass-backed phone on concrete is apparently universal.

Transform your handwriting into a font.

The thought of my tortured chicken scratch becoming a widely-available font should strike fear in the heart of the internet, and would likely cause night terrors for my second grade teacher Sister Nancy. But if your penmanship is A+, then check out Calligraphr: fill out a template and get a font in return. Nifty. (via Swissmiss)


Thank you, Internet!

When our own @mqdubs recommends a podcast, we listen. If a cross between Portlandia, Under the Dome and Buffy the Vampire Slayer sounds like your cup of tea, then Bubble is for you. The scripted series is in the middle of its eight-episode run, and if you don’t like it then we will probably not be friends.


Pete Brown and Matt Wiener contributed to this week’s roundup.