Instagram wants you to shop, Google knows when you shop and Spectacles are back in shops: The Week in Review

Mindset Digital
Mindset Digital // September 7, 2018

09.07.18

Our weekly roundup brings you a list of curated content in social, technology and Mindset Digital happenings from need-to-know to silly social trends.

Last week in social…

An Instagram Shopping app is in the works. Between the popularity of Instagram and Facebook’s desire to conquer the internet, it was just a matter of time before the app got the full e-commerce treatment. The new standalone shopping app will feature merchants already being followed on your regular Instagram. No word yet on what sorts of features the app would include for businesses, or when—and if—the app will see the light of day. One thing to keep an eye on: will the company continue down the route of a separate app, or will things get folded into main Instagram for more user traction? (via the Verge)

Is losing half your users bad? It sounds bad. Almost half of young Americans (between 18 and 29 years old) have deleted the Facebook app from their phone, according to new Pew research. This coincides with the finding that younger people are also more likely to have changed their privacy settings. This doesn’t mean that people are deleting their accounts en masse—yet—but it must be troubling for Facebook that their future user base is also the group most leery about using the product. (via Select All)

Twitter bans Alex Jones. After facing a rocky few weeks of criticism for not following in the footsteps of Facebook and YouTube, Twitter has taken disciplinary action against Alex Jones and his Infowars accounts with a permanent ban. Twitter’s Safety team posted that the action was a result of new live-streamed videos of Jones yelling at reporters and Twitter CEO Jack Dorsey, although given how this is just business as usual for Jones this will likely do nothing to lessen the criticism leveled at Twitter over their capricious and opaque disciplinary decisions. (via CNBC)

 

Last Week in Tech…

Google knows when you buy something in the real world that you saw in an online ad. A Bloomberg scoop uncovered that Google has been secretly paying millions of dollars to Mastercard for transaction data, and without explicit customer consent. This data is a huge boon to the advertisers, who might not particularly care if the sale is online or happens later in a store. According to Google, the ads use “double-blind encryption technology” that hide personally identifiable information. And there is a (non-intuitive) way for people to opt out of the ad tracking: head over to “Web and App Activity” within Google to check it out. Although even at the time of this article, pausing the activity makes no specific reference to tracking offline purchases. (via Bloomberg)

Hit the snooze button on your dating life. Bumble gets on board with digital well-being with a new “Snooze button” feature to pause your account. The optimistic take is that this lets users go on a digital detox without missing out on potential matches who think they’re just being ghosted. The more jaded among us (not us, of course) might point out that this is also a convenient way to hedge your bets on a new relationship without leaving the service completely. (via TechCrunch)

Snapchat hasn’t given up on Spectacles. Spectacles V2 are now on sale for $199. Along with the steeper price tag than the originals, you also get new styles that look like glasses normal humans might wear. And maybe most importantly for the product’s long-term success, Snap will also make it easier to get Spectacles footage added to Stories—this is key given reports that less than half of original Spectacles buyers used the product after a month. But we’ve always had a soft spot for the offbeat Specs, so here’s hoping the V2s fare better as a GoPro competitor that just so happens to work well with Snapchat instead of a niche oddity. (via Wired)

 

Last Week at Mindset Digital…

ICYMI: Think being digitally savvy is something you can let your teams handle? Think again. Mindset Digital founder and CEO Debra Jasper wraps up her blog series on social selling with a big social selling myth that holds teams back.

And catch up on the full series with posts that explore:

1) why you need to know who your top social seller is, and

2) the myth that posting = prospecting

 

Thank you, Internet!

How long would it take your local fast food joint to catch on if you hung up a massive poster of you and your buddies inside the restaurant?

At least 51 days and counting, according to a few enterprising young eaters in Texas. The group of friends shared the process on YouTube. Honestly, with the level of detail they put into creating a remarkably on-brand poster, McDonald’s should do the smart thing and enshrine them in some official advertising.

Check out the full video here:

(via Fast Company)