WEDNESDAY, Feb. 19 – Columbus-based training firm Mindset Digital is continuing its rapid growth, bringing in two award-winning storytellers and former journalists, Pete Brown and Spencer Hunt.
As the new creative architect at Mindset Digital, Brown will focus on transforming old-school corporate training into more visual, engaging and interactive online courses.
He brings to the firm a strong background in gaming – having worked with National Geographic and Microsoft to create the award-winning Kinect NatGeo TV, a video game that blends National Geographic Wild TV shows with Microsoft’s Xbox 360 Kinect video game console.
“Mindset Digital is all about helping large corporations make their workforce training more powerful, fun, and easy to remember,” Brown said. “With short attention spans and high audience expectations, this kind of new approach is critical.”
In addition to designing new curricula, Brown also will lead the firm’s marketing efforts—helping spread the word about Mindset Digital’s online “six-pack” of certifications in:
- Digital Advertising
- Mobile Marketing
- Search Engine Optimization
Beyond digital media courses, Mindset Digital also designs custom training in complex topics such as regulatory policies, risk mitigation and patient satisfaction, as well as training in sales and company culture and orientation.
Hunt, a former environment reporter for the Columbus Dispatch, will take on an analytics and account management role — analyzing workforce data, researching and writing about financial and health care regulations, and working with a wide range of clients.
“Government regulations and company policies are increasingly complex,” Hunt explained. “We help companies unpack that kind of dense information in a way that employees can quickly understand and act on.”
Hunt is familiar with the regulatory world, having spent the past decade as a journalist covering pollution and Ohio’s coal mining and oil and gas drilling industries. His work earned state and national awards for investigative and explanatory reporting.
Before joining Mindset Digital, Brown was director of creative services for Dublin-based HealthSpot, which makes telemedicine kiosks. He also ran his own business, Blue Monkey Communications, which is where he helped create Kinect NatGeo TV, which won the Wildlife and Environmental Film and TV Festival’s 2012 Panda award for New Media.
Brown and Hunt are joining a company already deeply immersed in how to use powerful storytelling techniques to create dynamic workforce training.
Mindset Digital co-founders Debra Jasper and Betsy Hubbard, who formed the firm in 2010, have provided in-person keynotes and seminars to more than 17,000 people around the world, including leaders at the Ukranian Council of Ministers, Nordic Media Festival and Sweden’s Schibsted Academy for Journalists.
Before starting Mindset Digital, Jasper and Hubbard spent seven years directing the Kiplinger Program in Public Affairs Journalism at Ohio State. In 2009, they launched the first social media fellowship for journalists in the nation – working with reporters from CNN, 60 Minutes, Chicago Tribune, Washington Post and other top newsrooms.
The firm also recently named a new CEO, Pamela Springer, former CEO of Manta, where she turned online platform for small businesses into one of the top 100 most valuable digital media startups three years running.