Why we’re on Pinterest: Applying the power of visual, organizationally

Jessica James
Jessica James // July 15, 2016
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At Mindset Digital we preach about the power of the visual. This is reflected in our keynote talks, our slide decks, eLearning courses, social media posts – even our 1:1 coaching. Heck, our office decor reflects it with orange walls and colorful photos.

We’re a unique workplace that leans heavily on collaboration and learning. Every day, we’re sharing great things with each other: designs that awe and impress, images and layouts that inspire us, case studies of those who get it and (too often) those who don’t. We’re trying out new tools and riffing on visual strategies.

So when we decided we wanted to lift the curtain on the things we curate and share with each other, the channel for it was obvious: Pinterest lets us organize and share our visual content, uh, visually.

Most of us in the office were already using Pinterest in some way or another. Mike has a Pinterest board to save great social content. I have a board that I use to organize moving tips, and Bria uses it to save ideas for her YouTube channel. Rumor has it Pete has a secret board that combines funny cat videos and vintage motorcycles.

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The truth is, you’ll probably find that many of your employees are already on Pinterest as well. That means there’s zero learning curve when you begin to design your strategy for how your business can take advantage of it.

We have been shaping Mindset Digital’s Pinterest account for the last few months with a heavy dose on visuals, LinkedIn tips and goats. (Yes, I said goats. Alfred is our space goat mascot in the office. It’s a long story, best saved for another blog post.)

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The LinkedIn Tips board is full of great ideas for polishing your profile. The Art of PowerPoint board takes you outside the usual boring slide design into a world of PowerPoint you never knew existed. We also have a #FTW (for the win) board that is currently full of imagery of other brands that we think got it right. You will see the Chevy ad tribute to Prince, a clever Father’s Day ad from McDonald’s and a super cool Nike ad for shoes.

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My favorite board has to be the Lovely Logos. I think this one portrays what we at Mindset have been trying to say or better yet show. Our brain is mainly an image processor, which is why research shows that visual cues are key to helping us recall and retrieve information.

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Are you still wondering how to get started, or are not sure if your business should be on Pinterest? Consider these benefits:

  • Many of your employees are already using Pinterest: many hands can make for light work
  • Pinterest pins have a loooong half-life, especially when compared to Twitter and Facebook
  • Promoted pins, which rolled out last year, are still considered a great bargain
  • Pinterest is beautiful, easy and super fun

Thanks for reading! And if you have an awesome blog posts Pinterest board, be sure and pin this article.