Tumblr goes PG, YouTube gets a thumbs down and Apple takes to Texas: What you need to know

Mindset Digital
Mindset Digital // December 14, 2018

Our roundup brings you a list of curated content in social, technology and Mindset Digital happenings from need-to-know to silly social trends.

Last week in social…

Tumblr to ban all adult content this month. The company announced it will ban all “porn-related communities” and anything that includes “explicit sexual content and nudity with a few exceptions.” The news has sent shockwaves across the site’s devoted user base, which often provided a haven for non-gender conforming people, sex workers and marginalized communities. The crackdown is thought to be related to the company’s acquisition by Verizon, who might be seeking mainstream monetization for the site, and a ban from Apple’s App store in November certainly didn’t help. One upshot from the adult content ban: the site is back on Apple. But whether its core user base will stay remains to be seen. (via the Verge)

YouTube Music turns top charts into playlists. YouTube Music joins the other big streaming platforms and adds a way to listen to top charts as their own playlists. Each market will get five playlists: three country-specific and two global ones. Additionally, Top Trending Songs will be offered locally, and update several times a day to reflect real-time changes. When it comes to getting data from sheer number of users, YouTube has the advantage, by hundreds of millions. So it should be interesting to see how their new Top Charts playlists compare to the other big services like Spotify and Apple Music. (via TechCrunch)

YouTube sets a dubious record with their own Rewind video. One YouTube update that is not climbing the charts is this year’s YouTube Rewind video. The site has produced an official year-in-review recap each year since 2010, that usually highlights popular videos and creators. Stars tended to view being selected as a nod to content creators who helped build the community. Except this year’s Rewind opted for mainstream celebrities and snubbed some of the platform’s biggest (and most controversial) stars. The result? Ten million dislikes in a matter of days, which makes it the most disliked video on the entire platform. Finally, Justin Bieber can relinquish that title. (via Mashable)Instagram wyd?? Glad to see we’re not the only ones who spent the past week committing this faux pas. The new Quick Reactions feature to Stories is meant to be a helpful AI time-saver (we guess?), but its screen placement that pops up immediately when you put your finger on the “Send message” area means that in practice you can very easily send out a random emoji thanks to some careless thumbing. And if your luck is like ours, 99% of the time it will be to someone you’re barely acquainted with online.

Last Week in Tech…

Apple sets up a new shop down South. The company announced plans to build a 133-acre campus in Austin, Texas, to the tune of $1 billion and 5,000 new jobs. Austin was a natural fit for Apple: the tech-friendly city already has over 6,000 Apple workers, more than any other city outside of their California headquarters. The new campus will be located a mile away from their current North Austin digs. So wait, it turns out that a hugely profitable tech company can just… build a new major headquarters without a prolonged competition where cash-strapped cities that were never going to be chosen in the first place race to the bottom on tax incentives? Huh! (via NPR)

Taylor Swift uses facial recognition software on concertgoers to track her stalkers. A kiosk at the artist’s Rose Bowl concert wasn’t just there to entertain fans: a security expert opens up about how a camera inside the display was transferring pictures to a Nashville command post to cross-reference people against Swift’s stalkers. As the concert is a private event, the move is legal, even without giving attendees a heads up. Certainly Swift and other artists using the technology deserve to be safe. But with the technology reportedly on the rise (and data breaches taking place what feels like every week), artists and promoters would do well to address privacy concerns and data storage questions sooner rather than later. (via Rolling Stone)

Millennials killed Millennial Pink. Pantone’s perennial Color of the Year announcement is here, and the winner is: Living Coral! Even if you haven’t gone scuba diving before, you’ll definitely recognize this color once you see it. Pantone calls its warmth reassuring, which… okay? It definitely looks cool, and big tech seems to agree. It’s one of the new iPhone XR colors, and Airbnb has used it for years as part of their brand redesign. (via Fast Company)

Last Week at Mindset Digital…

ICYMI: Our own Mike Taylor sits down with the pod and shares his top takeaways from the DevLearn 2018 conference. The annual L&D expo is the go-to gathering for tools, technologies, ideas, strategies and best practices in the learning space, and Mike recaps some of his top tips for us.

Thank you, Internet!

If you had to guess when the first modern digital fitness trackers came out, what year would you think? Early 2000s? Late ‘90s?

Believe it or not, the answer is 1986:

That’s the year the Puma RS Computer sneaker debuted. As you can see from the video, fitness trackers weren’t so compact back then—the shoe had to house them in an ungainly bump that stuck out past the heel. And your data could only be uploaded to the computer with a 16-pin cord.

But the RS (Running System) sneaker remains an impressive ahead-of-its-time feat. And now Puma is rewarding sneakerheads with a very limited 86-pair re-release.

The accompanying phone app will retain the 8-bit glory of the original. And good news for Apple diehards: you’ll still be able to sync up data with your Apple devices, just like the original shoes were compatible with an Apple II computer. Sadly for Commodore 64 fans, you’ll want to update your rig to a company still extant in 2018.



Matt Weiner and Pete Brown contributed to this week’s roundup.